The new Consumer Protection Act of 2026 also introduces new implementing regulations that further specify traders’ obligations.
Three new rulebooks (published in the “Official Gazette of the Republic of Serbia”, Nos. 76 and 82) introduce practical changes that companies should take into account in their business operations.
- RULEBOOK ON THE CONDITIONS, CONTENT AND METHOD OF PUBLISHING PRICE LISTS – MANDATORY PUBLICATION OF PRICE LISTS
This obligation applies to retailers selling specified categories of goods that generated sales revenue exceeding RSD 3 billion in the previous financial year.
Such retailers are required to publish price lists:
- Separately for each retail outlet;
- On their website;
- On the Open Data Portal;
- In a standardized CSV format suitable for automated processing.
The price list must contain, among other things, the product name, brand, barcode, unit of measurement, selling price, unit price, information on discounts and VAT.
Of particular importance is the obligation to update the price list whenever the price of a product changes, while the price list applicable on the first day of each month must be permanently retained as a historical snapshot.
This means that the retailers concerned will need to align their sales, IT and compliance processes to ensure that the data is published in the prescribed format and without delay.
- RULEBOOK ON THE REGISTER OF CONSUMERS WHO DO NOT WISH TO RECEIVE CALLS AND/OR MESSAGES AS PART OF TELEPHONE PROMOTION AND/OR SALES – THE “DO NOT CALL” REGISTER
The new rulebook further regulates the “Do Not Call” Register, i.e. the register of consumers who do not wish to receive calls and/or messages for promotional or sales purposes by telephone.
For traders, the key requirement is that, before making promotional or sales calls, they must be able to check whether a particular telephone number is registered in the Register.
The check is carried out through the website of the competent regulatory authority. Following registration, traders may also have the option of downloading the complete list of registered telephone numbers and the dates of the latest changes.
For companies using call centres, telemarketing or other forms of telephone marketing, this means that their procedures for contacting consumers should be aligned with the new regime.
- RULEBOOK ON THE FORM AND CONTENT OF THE WITHDRAWAL FORM FOR DISTANCE CONTRACTS OR CONTRACTS CONCLUDED OUTSIDE BUSINESS PREMISES – NEW WITHDRAWAL FORM
The new rulebook prescribes the form and content of the withdrawal form for contracts concluded at a distance or outside business premises.
The form now includes, among other things, the trader’s details, the consumer’s withdrawal statement, the date of conclusion of the contract, the date of receipt of the goods, the consumer’s details and the date on which the form was completed.
It is also important that the consumer may state the reason for withdrawal, but is not required to do so.
Traders concluding contracts at a distance or outside business premises should review their forms, general terms and conditions, online stores and internal procedures and align them with the new form.
These changes are not merely a matter of formal documentation compliance.
Companies should check:
- whether they are subject to the obligation to publish price lists;
- whether their IT systems can generate and update the prescribed CSV format;
- whether their telephone sales procedures are aligned with the “Do Not Call” Register;
- whether their contact lists and telemarketing processes are being checked appropriately;
- whether their withdrawal forms and the information provided to consumers are aligned with the new rulebook.
For additional information or consultations, the Tasić & Partners team is at your disposal.