Regulation on Nutrition and Health Claims on Food Labelling
This Regulation on Nutrition and Health Claims on Food Labelling clearly stipulates the conditions for the use of nutrition and health claims in food labelling, advertising, and presentation. The purpose of this legal act is to ensure consumer protection and market transparency.
The latest amendments to the Regulation, adopted in 2025, have modified Article 16 – extending the deadline for alignment of brand names with the provisions of the Regulation:
- For products placed on the market before 1 January 2017: Food products may remain on the market until 1 January 2026, Dietary products may remain on the market until the accession of the Republic of Serbia to the European Union.
- This provision enables gradual harmonization with EU regulations, while clearly setting final deadlines after which all products must comply with the requirements of this Regulation.
Key Provisions of the Regulation:
- Only scientifically substantiated claims are permitted, with supporting documentation to be submitted upon request of the Ministry of Health.
- Products bearing claims must include nutritional labelling.
- Claims that may mislead consumers or induce fear are prohibited.
- Claims referring to risk reduction of disease require a specific approval procedure.
- Health claims are not permitted on alcoholic beverages.
- Comparative claims are allowed only within the same product category.
- A list of permitted claims is an integral part of the Regulation, aligned with EFSA standards.
For additional information or consultations, the Tasić & Partners team is at your disposal.